 "modi, Narendra, PM")
Some months ago, the Centre relaunched a scheme to provide affordable medicines as the Pradhan Mantri Bharatiya Janaushadhi Pariyojana, which had an intriguing acronym, PMBJP. But the name was refined again and the scheme is now known as Pradhan Mantri, or Prime Minister, Jan Aushadhi Yojana, or PMJAY. In Hindi, the acronym means “hail the PM”, and this is exactly how it is being played by the Bharatiya Janata Party (BJP) on social media.
The renaming of the scheme is not just an inventive effort to pair the PM’s image with that of his party, and to laud his leadership.
