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Contessa Rum has become highest selling Rum of the military

Displacing Old Monk Rum

Announcement  |  Corporate 

Radico Khaitan Ltd the second largest liquor manufacturer in the country’s brand Contessa Rum is today the highest selling Rum brand in the Defence segments.

The brand has been winning accolades at International Quality Awards at Monde Selection, International Spirits Challenge and International Wine & Spirit Competition over the years. It has been one of the top selling brands in the Military over the years and has now achieved the number one position. It has clocked an all India total sales (inclusive of Civil + Military) of 2.35 million cases in the year 2007-08. A millionaire brand Contessa Rum has 23% market share in the defence sector.

Radico Khaitan Ltd.
Radico Khaitan Ltd has clocked a turnover of Rest 1600 crore in the year 2007-08 and has three millionaire club brands in its portfolio. 8 PM whisky has the unique distinction of having touched sales of one million cases in the first year of its launch. Contessa rum is the largest selling brands among defence forces. While Old Admiral brandy is growing it’s million case sales.

First Published: Wed, March 25 2009. 19:51 IST