Fanta launches "Fanta Fun Dance Challenge - Chance Pe Dance" Special Edition Bottle

Initiative further complemented by the Fanta Fun Dance Challenge’, organized in Mumbai to further strengthen Fanta’s connect with the youth.

• Fanta brand ambassador Genelia D’Souza and Bollywood sensation Shahid Kapur launch the Special Edition "Fanta Fun Dance Challenge – Chance Pe Dance" 600 ml PET bottle across Delhi & Mumbai
• Launch of the special edition bottle also complemented by one-of-a-kind ‘Fanta Fun Dance Challenge’ initiative designed to connect and engage the youth who are constantly on the lookout for opportunities to add fun and excitement into their lives  
• ‘Hotsteppers’- Hitesh Patil and Enette D’Souza, emerged the winners of ‘Fanta Fun Dance Challenge’ and also won a  Mega cash prize of Rs 5 lakhs including a once-in-a-lifetime opportunity to shake a leg with the star cast of ‘Chance Pe Dance’
• In addition to mass media the entire initiative to be further supported by an integrated 360-degree marketing communications program involving Out-of-home (OOH), Radio, digital platforms and other on ground activities.

Riding on fun and excitement, Fanta today launched “Fanta Fun Dance Challenge - Chance Pe Dance” Special Edition Bottle. The exciting initiative was unveiled by Fanta brand ambassador, Genelia D’Souza, Bollywood sensation Shahid Kapur and Srinivas Murthy, Director, Marketing-Flavors, Coca-Cola India. The limited edition bottle will be made available in 600 ml PET pack priced at Rs 22 across Delhi and Mumbai.

 

In-addition, to further strengthen its connect with the youth, Fanta also organized an exciting initiative ‘Fanta Fun Dance Challenge’ in Mumbai. The one-of-its-kind ‘Fanta Fun Dance Challenge (FFDC) initiative designed celebrates the idea of dance as a preferred platform for the youth to have fun and express themselves. Hotsteppers emerged the winners of the ‘Fanta Fun Dance Challenge’ and also won a mega cash prize of Rs 5 lakhs including a once-in-a-lifetime opportunity to shake a leg with the star cast of ‘Chance Pe Dance’

According to Fanta brand ambassador and lead actor - ‘Chance Pe Dance’, Genelia D’Souza, “Fanta is all about being lively and vibrant. Fanta Fun Dance Challenge gave youngsters an ideal opportunity to make it big even as they let their hair down and have fun. This reminds me of my college days when I used to go out partying. I had so many friends who could not dance, but that did not stop them from shaking a leg and having fun. I was really thrilled to see the participants’ rock and roll and got to see some really interesting and entertaining dance numbers.”

According to Bollywood Sensation and lead actor- Chance Pe Dance, Shahid Kapur, “I am really thrilled to be here today amongst my fans in Delhi. Initiative like these gives me an excellent opportunity to connect with my fans. I am very excited to be a part of this initiative.”

The “Fanta Fun Dance Challenge - Chance Pe Dance” Special Edition Bottle is especially designed for the consumers and sport a specially created Fanta shrink sleeve with the Chance Pe Dance movie logo. The label will also have an image of the lead pair Genelia and Shahid along with the logo of exciting dance competition ‘Fanta Fun Dance Challenge’.

According to Srinivas Murthy, Director, Marketing- Flavors, Coca-Cola India, “Brand Fanta is all about exuberance, excitement and fun. The launch of ‘Fanta Fun Dance Challenge – Chance Pe Dance’ special edition bottle embodies the same spirit. To complement this initiative, we also organized the Fanta Fun Dance Challenge initiative. Both these initiatives were organized to connect and engage with the youth who believe in seeking fun and enjoyment in everything that they do.”

Additional Details: Fanta Fun Dance Challenge (FFDC)
Fanta Fun Dance Challenge Fanta Fun Dance Challenge (FFDC) is a unique dance platform, which invites youth to participate in teams in a dance competition, and gives them a chance to have fun as they make it big. It features “Fun Quotient” as a unique measure on which teams will be judged, apart from their dancing skills and the votes they receive from their supporters via SMS and online voting.

As part of the initiative, the participating teams were required to go through a round of auditions. The top 20 teams moved to the semi-finals. Out of these, 10 were selected for the Grand Finale. The teams were evaluated on the basis of performance, fun quotient and public voting. The Grand Finale organized on 10th January, 2010 witnessed the winning team Hotsteppers- Hitesh Patil and Enette D’Souza on stage with Chance Pe Dance movie star cast in addition to wining a mega cash prize of Rs. 5 lakhs.

The exciting initiative ‘Fanta Fun Dance Challenge’ also gave young consumers in the age group of 15-25 years, an opportunity to enjoy and have fun while dancing. In-addition to the mega prize, the 1st and the 2nd runners up were also awarded a cash prize of Rs 2 lakhs and 1 lakhs.

About Coca-Cola India
Coca-Cola India refreshes millions of consumers throughout the country with an exciting range of beverages including Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Georgia, Georgia Gold, Kinley, Kinley Club Soda and Burn through a network of more than one million outlets. The company has invested more than US$ 1 billion in its Indian operations, emerging as one of the country's top international investors and employs approximately 6,000 people in India.  For more information and details on the company’s Indian operations please visit:  www.coca-colaindia.com and www.myenjoyzone.com