To hike prices across board in January '10
Ford India registered a 13.5% growth in year on year sales in November 2009 as compared to the corresponding period last year. It sold 2,520 units in November 2009 as against 2,219 units during November 2008.
Nigel Wark, executive director, Marketing, Sales & Service, Ford India said, “It has been an exciting month with the Ford Ikon being ranked No 1 by J.D Power's New Vehicle Initial Quality 2009 study in the entry mid size segment and the sales growing on a year on year basis, we will continue to leverage the momentum gained and build on as we get ready for the launch of the Ford Figo.”
Ford India will be hiking prices of all models across board in January. The upward price revision is due to steady rise in input cost and exchange rate fluctuations.
The Ford Ikon continues to prove its mettle in the mid-size sedan segment by winning the prestigious J.D Power New-Vehicle Initial Quality 2009 study in India released last week. Ford Ikon came out as a clear winner in its segment with a score of 90 PP/100 coming ahead and much stronger in the initial vehicle quality compared to the Maruti Swift Dzire (115 PP/100) and Tata Indigo/ (142 PP/100) in the entry mid-size segment.
Earlier this year, both Ikon and Endeavour ranked highest in the 2009 J.D. Power Vehicle Dependability in the entry mid-size and SUV segments respectively.
Editor's Notes:
Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and distributes automobiles made at its modern integrated manufacturing facility, at Maraimalai Nagar, near Chennai. With more than 2300 employees, the company's models include the Ikon, Fusion, Endeavour and the Fiesta. Ford India is in its twelfth year of operations in the country.
For more information, visit www.india.ford.com
