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Movil Mobiles eyes 5000 shops in southern India

Movil will expand its reach from 25 - 200 towns

Announcement  |  Corporate 

Bling telecom Pvt. Ltd. spearheaded by Mr. Rajv Khanna launches their flagship mobile phones brand Movil in the South India markets at Bengaluru. The event took off with the unveiling of an array of designer phones in the mid segment and high-end on GSM and CDMA platforms by Giselle Monterio, Bollywood actress, Brazilian model of “Love Aaj Kal” fame and Mr. Rajiv Khanna, Chairman, Movil Mobiles.

Marketing Plans
South India offers good prospects for Movil as it is the second largest market in India. After capturing the northern market in the last few months, Movil aims to capture the mid and high segments in Bengaluru, Hyderabad and Chennai. Movil will expand its coverage from current 25 towns in the Karnataka, AP, TN and Kerala to 200 towns in these states with an aim is to establish a wide network of almost 5000 shops.

Elaborating on the marketing plans, Mr. Rajiv khanna, Chairman Movil Mobiles stated, “In Southern India Movil aims to achieve 5% market share across the segment during the FY 2010 – 11. We are targeting 1.5 million phones in the current fiscal year with a turnover of Rs. 300 to 350 Crores”.

Company plans to soon launch another brand – Bling, to cater to value segment.

Gisellie as Brand Ambassador
Speaking about Giselle as brand ambassador, stated Mr. Khanna, “Giselle is a youth icon and personifies our brand perfectly. She is young and stylish with universal appeal.”

Movil Phones

Movil Mobiles current range comprises of seven smart looking models including a designer phone and is planning to launch twenty models by the end of April with the product focus being on touch phones, EVDO enabled feature phones with QWERTY keypad and applications rich content.

MA1 – Platinum, Truly a designer phone!
MA1 is a designer metal phone. It has a well crafted key-pad with an iconic navigation key, with anti-slip rubber grip on the side. A sculpted camera trim along a rippling muscular design. The design and the material make the phone shock and water resistant. Platinum boasts of dual SIM functionality with an array of multimedia features. It is a design statement never seen before. The platinum phone is available at a price of Rs. 4500 /-

MT 1 – Power Packed Feautres
MT1 is one of it’s kind phone with power packed features such as, high end graphic-user-interface with drag and drop utility on widget menu that is a breeze to navigate. The sleek design and classy looks gives an exotic look to the phone. High end features like large 3” high quality display, fast 3.2 MPx camera, 3D motion sensor set the phone apart from the crowd. The phone comes with 1000 mAh battery. It is a feature rich multimedia phone that touches your heart and also touches your soul! The price of MT1 is Rs. 5500.

IQ 100 – Phone for Gen Now!
The Movil’s IQ 100 is a phone for Gen Now to help buzzing friends and office. It features thumb-friendly QWERTY keypad, making texting fun, fast and easy. The phone is pre loaded with MSN, Yahoo and Facebook. The phone has a very useful answering machine feature that greets the caller and takes messages. Youth loves music, IQ100 offers and expandable memory with MP3 player, high quality speakers and a 3.5 mm jack. IQ 100 is available at Rs. 3200
Some of the other Movil mobiles available are MC1, ME1, V3, V2 and V1.

These phones are available at all the leading mobile phone stores across the country.

Bling Telecom Pvt. Ltd.
Bling telecom is a product design company, focusing on mid segment and high-end mobile phones for GSM and CDMA technologies. Company’s abilities in product design and technology are widely recognized and so is the strength of its innovative distribution and marketing strategy. It has a unique financing and distribution association with DIESL, a Tata company.

Bling’s design centre partnerships in China and is associated with World class R&D units abroad giving the brand a lead in bringing the latest technology to cutting edge designs. Movil has a comprehensive roadmap in all critical mobile phone segments and active alliances with a number of designer brands. The company targets youth as a segment and a slew of stylish & trendy handsets specifically designed to cater to the desires and aspirations of the youth are planned for launch including co-branded designer phones.

The brand has a pan India presence with the products being already available in the major towns of India. The company has tied up with several large players in the organized retail sector. Company’s unique distribution tie-ups with operators will help the brand reach vast rural markets. The company will itself focus on the large urban markets and the organised retail chains. A direct-to-retail model of distribution is also planned.

First Published: Thu, March 04 2010. 20:14 IST