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Prime Focus wins prestigious Filmfare award for Love Story 2050

Adjudged ?Best Visual Effects? for India?s biggest Sci-fi movie

Announcement  |  Corporate 

Prime Focus, India’s leading Visual Entertainment Services group, has added another award to the trophy cabinet for its outstanding visual effects work. It has been honoured with the prestigious Filmfare award for “Best Visual Effects” for its work on Bollywood’s biggest Sci-fi movie Love Story 2050. The award was given to Mr. Merzin Tavaria, Creative Head VFX/Animation, Prime Focus and VFX Supervisor on Love Story 2050 at the 54th Filmfare awards night held in Mumbai on 28th February 2009.

Commenting on this esteemed award, Mr. Merzin Tavaria said “We are extremely honoured to receive India’s most prestigious film honour - the Filmfare award. This recognition is a result of the collaborative effort of the makers of Love Story 2050 and over 200 Prime Focus artists who worked on the movie for over 18 months. We hope that this movie sets a benchmark for the Indian VFX industry, and helps catapult India into the global VFX arena.”

Love Story 2050 is by far the most ambitious VFX film produced in India to date, and features more than 1200 VFX shots. This was also the first Indian movie to adopt the Hollywood model of using multiple post houses, with Prime Focus as the lead facility. The movie involved use of every trick in the VFX book - from basic TV screen composites to high-end photorealistic CGI such as the creation of a 2050 Mumbai cityscape, flying cars, a flying bike chase through CG high-rise buildings, and a climactic fight sequence between the protagonist and the villain on the top of a 200 storey building.

Prime Focus has previously won the 2009 FICCI BAF award for “Best VFX Shot of the Year”, and the 24fps Award 2008 for “Outstanding Contribution to Visual Effects” for its work on Love Story 2050, which is well on its way to becoming the most decorated film release which Prime Focus has worked on.

About Prime Focus Limited (PFL)
Prime Focus Limited (Bombay Stock exchange code: PFOCUS) is India’s leading integrated end-to-end post production and visual effects services house. It offers a comprehensive spectrum of services ranging from visual effects, digital film lab (digital intermediate, high-resolution film scanning and film recording), telecine, editing, motion control and High Definition production.

Currently PFL employs nearly 1500 people and operates out of facilities in India, London, New York, Winnipeg, Vancouver and Los Angeles. PFL’s full service capabilities empower filmmakers, ad film makers and television producers with the latest tools and techniques to refine their work in the post production & production environment.

For more information on Prime Focus Limited please visit: www.primefocus.co.in

First Published: Tue, March 03 2009. 19:56 IST
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