They said that the casualties might go up as many more people were trapped inside the vehicle.
The injured were admitted to the district hospital.
Expressing deep sorrow over the accident, Madhya Pradesh Chief Minister Shivraj Singh Chouhan announced an assistance of Rs 2 lakh each to the kin of the deceased and Rs 50,000 each to the injured, the district collector said.
The vehicle fell about 60-70-foot down onto the dry river bed. Efforts were on to pull out the truck.
The site is about 42 km from the Sidhi district headquarters, he said.
Both the district collector and the district police chief reached the spot and were supervising the rescue operation, the officials added.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)