In an effort to promote summer tourism in Rajasthan, the state tourism department has decided to showcase the desert state's art, culture, handicrafts and cuisines in the city during a two-day event.
"'Jaipur by Nite', the event would kick-off from July 26 and would promote Jaipur as a tourism, craft, and shopping destinations by way of a gala festival," Diya Kumari, former princess of Jaipur royals family and brand ambassador of the event, told reporters today.
"There is a paucity of tourists during the summer months, and this eventful occasion would attract domestic tourists to the city," she said, adding hundreds of artists, and a few Bollywood stars would glitter at the events.
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Chairman of CII Rajasthan Ratnesh P Kashyap said 40 senior business executives from northern region covering Delhi, Ludhiana, Chandigarh, Srinagar, Shimla, and J-K will participate in the event.
Rakesh Srivastava, Principal Secretary of the state Tourism Department, said, "The event is an earnest attempt to give a fillip to summer tourism in the city of Jaipur as it would showcase Rajasthan's art, culture, handicrafts and cuisines to the domestic tourists.
