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Alcobrew Distilleries to invest Rs 100 cr in branding, setting up manufacturing unit

Press Trust of India  |  New Delhi 

Alcobrew Distilleries Tuesday said it plans to invest Rs 100 crore to set up a new manufacturing unit as well as in brand promotion.

The company said the proposed investment would help the company double its business in next 2-3 years.

"Investment of Rs 100 crore will help us double our business in the coming 2-3 years," said and MD Romesh Pandita.

The company plans to raise Rs 65 crore through debt and Rs 35 crore from its reserves to fund the investment, Alcobrew Distilleries said in a statement.

The company, which has received a letter of intent from government to set up a malt and saturation plant, said it aims to focus on premium and semi-premium whisky segments.

"We are also exploring investment and funding opportunities to expand the business and create a high revenue generating organisation," and MD Romesh Pandita said.

Alcobrew Distilleries has brands like 'Golfer's Shot' in premium whisky range and 'White & Blue' in the semi-premium range.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, December 04 2018. 18:45 IST