Business Standard

Amul launches milk-based beverage product 'Haldi doodh'


Press Trust of India New Delhi
Dairy major GCMMF, which markets its products under the Amul brand, on Wednesday launched a milk-based beverage product 'haldi doodh' (turmeric latte) to boost immunity, amid the outbreak of coronavirus.
The Gujarat Cooperative Milk Marketing Federation (GCMMF) posted a turnover of over Rs 38,000 crore last fiscal.
"Amul has launched an affordable and easily accessible immunity booster beverage - Amul Haldi Doodh. Haldi doodh or golden milk also called turmeric latte is known for its anti-bacterial and anti-inflammatory properties," the cooperative said in a statement.
The price isRs 30 for 200 ml easy-open-end can.
"This product is being packed at state-of-the-art manufacturing plants in west and north India having a production capacity of 2,00,000 packs per day," the cooperative said.
The GCMMF would launch more such natural and healthy drinks like ginger milk, tulsi milk etc.
Turmeric is a common spice used in a wide variety of dishes, and even known for its immunity boosting capability.

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First Published: Apr 29 2020 | 8:00 PM IST

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