Public sector firm Broadcast Engineering Consultants India Ltd (BECIL) has extended the last date for submission of bid for supply of software for 'Social Media Communication Hub' that would collect and analyse digital and social media content, an official said today.
Today was the last date for submitting the bid but it has been extended for the third time to August 20, the official said.
The Supreme Court today also refused to accord an urgent hearing to a TMC MLA's plea seeking to stay a central government move to set up hub.
The government move to set up the hub has attracted criticism from some people, alleging that it would be a breach of privacy if the government monitors the social media contents of individuals by tracking their social media accounts such as those on Twitter, Facebook and Instagram, and their e-mails.
The BECIL, which functions under the Information and Broadcasting Ministry, in its tender document said, A technology platform is needed to collect digital media chatter from all core social media platforms as well as digital platforms such as news, blogs... In a single system providing real-time insights, metrics and other valuable data."
Under the project, media persons would be employed on a contractual basis in each district to be the "eyes and ears" of the government and provide real-time updates from the ground.
They would also take the people's feedback on the government's policies and follow the news trending in their areas, the source said.
The tender document says the platform is expected to provide automated reports, tactical insights and comprehensive work-flows to initiate engagement across digital channels.
"The platform maybe used to disseminate content and hence, should support publishing features," the document says, adding that the platform needs to power a real-time New Media Command Room.
It should also help the ministry to understand the impact of various social media campaigns conducted on Centre-run schemes, it said.
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