Jewellery e-tailer BlueStone.Com has raised funds worth USD 10 million (over Rs 60 crore) from investors led by Kalaari Capital.
This is the second round of venture capital funding, which also saw participation from investors Accel Partners and Saama Capital.
Founded in 2011, BlueStone.Com had raised USD five million in Series A in 2012 which was used to set up operations and marketing.
"This investment speaks volumes of our business potential. A significant portion of the funds would be appropriated towards marketing and establishing BlueStone as the leading online jewellery store in the next two years," BlueStone.Com founder and CEO Gaurav Singh Kushwaha said in a statement.
He added that the company is looking at doubling its current revenue run rate in 2014-2015 and is close to achieving operational profitability.
"Bluestone as a fine jewellery brand resonates well with a new generation of online buyers who are looking for superior designs that can be customised and are in line with current fashion trends. Their home try on option and speedy delivery are setting new standards for personalised online commerce," Accel Partners Board member Prashanth said.
BlueStone's range of products include earrings, pendants, necklaces, rings, bangles, bracelets, nose pins and mangalsutras.
It also offers customisable rings, earrings and pendants in gold, diamonds and precious gem stones.
