Bengaluru-headquartered integrated health and wellness start-up, cure.fit, on Wednesday announced its association with pace bowler Jasprit Bumrah as the brand ambassador for its premium sportswear brand, Cultsport.
"Bumrah was a natural choice for us as he is an epitome of our brand traits of precision, performance and perfection," said Gautam Kotamraju, Head, cultsport, in a statement.
On his collaboration, Bumrah said, "I am excited to associate with a brand like cultsport that is innovating in quality sportswear and footgear made for everyday active athletes like you and me.
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