Cultsport signs up Jasprit Bumrah as brand ambassador

Bengaluru-headquartered integrated health and wellness start-up, cure.fit, on Wednesday announced its association with pace bowler Jasprit Bumrah as the brand ambassador for its premium sportswear brand, Cultsport.

"Bumrah was a natural choice for us as he is an epitome of our brand traits of precision, performance and perfection," said Gautam Kotamraju, Head, cultsport, in a statement.

On his collaboration, Bumrah said, "I am excited to associate with a brand like cultsport that is innovating in quality sportswear and footgear made for everyday active athletes like you and me.