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Dailyhunt acquires local content platform LocalPlay for undisclosed sum

Bengaluru-based Dailyhunt said the acquisition underscores its aggressive strategy of attracting new users

Press Trust of India  |  New Delhi 

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and local language content discovery application Thursday announced acquisition of hyperlocal content platform LocalPlay for an undisclosed sum.

Bengaluru-based said the acquisition underscores its aggressive strategy of attracting new users, residing in the tier I, III and IV Indian cities and towns, who are always hungry to stay updated on all the latest hyperlocal happenings.

Hyperlocal content is consumed by people that are located within a well-defined area, generally on the scale of a street, neighbourhood, community or city.

"We saw the need of hyperlocal content is still largely untapped despite the presence of a host of traditional and new age content platforms in India," Founder Virendra Gupta said.

"The latest acquisition of LocalPlay is a part of our strategic focus to penetrate the next billion users of Bharat and build deep sustainable moats around our business and will position us even better as the go-to destination for local language content in India," he added.

Gupta said Dailyhunt will further scale up and produce five million pieces of hyperlocal content annually, available exclusively on Dailyhunt.

Dailyhunt's investors include Matrix Partners India, Sequoia, Omidyar Network, Falcon Edge and Bytedance.

First Published: Thu, June 20 2019. 12:15 IST