The Income Tax department is planning an audio and visual media blitzkrieg across the country to popularise the four-month window for declaring domestic black money that opens on June 1.
The Central Board of Direct Taxes (CBDT) has asked the top brass and regional heads of the tax department to ensure "sufficient publicity and wide newspaper and audio-visual media coverage", including in regional language media, for the scheme.
The directives also stipulate that regional IT heads should hold "outreach" programmes and sessions with market and trade associations in their jurisdiction to make the scheme successful.
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"Under the new black money window, disclosures can be made at any designated office of the IT department in the country as against last year's overseas black money window when declarations were supposed to be made only at a single office in Delhi.
Hence, it was decided to create awareness in this regard and launch a media campaign is planned," a senior official said.
He added that such public outreach and advertisements will begin in the next few days and will continue till the window remains operational.
The declarations, the official said, can also be made online using the official e-filing portal of the department.
Under the latest window, declarants opting to come clean by paying 45 per cent tax and penalty will not be subject to scrutiny and inquiry by the tax department under IT Act, Wealth Tax Act and Benami Transactions Act.
