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I&B Ministry hikes advert rates for print media by 25 pc

Press Trust of India  |  New Delhi 

The government has hiked by 25 per cent the rates at which the Bureau of Outreach and releases its advertisements to the

The decision will be of great benefit especially to the medium and small newspapers, including a large number of such papers in regional and vernacular languages, an official statement said.

The last such revision had taken place in 2013 when an increase of 19 per cent had been announced over and above the rates of 2010.

The has taken a decision to revise the advertisement rates for by announcing a hike of 25 per cent over and above the existing rate structure for advertisement in by the Bureau of Outreach and Communication, the statement said.

The decision is with effect from Tuesday and will be valid for a period of three years.

This decision has been taken based on the recommendations of the 8th constituted by I&B ministry which took into account several factors, including the increase in price of print, processing charges and other factors which go into the computation of advertisement rates, the statement said.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, January 08 2019. 19:25 IST