Intel will focus on tablets and 2-in-1 tablet-cum-laptops to grow in the country, a top official of the company said today.
"There are over 20 crore middle-class potential customers here alone for different screen sizes across different price points. We are seeing a lot of traction in the 7-9 inch tablets and 2-in-1s space here," Intel South Asia Director for consumption sales Anand Ramamoorthy said.
At the high end of tablets, some consumers are choosing 2-in-1s to get the best of both worlds, he said.
Original equipment manufacturers are developing a range of devices that provide consumers with a choice, combining the creation capability of a notebook or laptop and the consumption capability of a notebook or laptop into the one device, Ramamoorthy added.
"We are working with our OEM partners to bring Intel- based tablets starting Rs 10,000, he said.
