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International Advertising Association World Congress to be held in India in Feb

Press Trust of India  |  New Delhi 

Around 2,000 delegates are expected to participate in the World of (IAA) to be held in next month.

The three-day event will be held in Kochi from February 20.

CMD Mukesh Ambani, Paul Polman, Steven Mollenkopf, Nandan Nilekani, Advisers and are scheduled to address the 44th World of

"We have assembled a stellar array of 35 speakers, each one a global leader in their own rights. The topics would appeal to professionals in the areas of marketing, advertising, media and technology, as well as academics and students," said Pradeep Guha, Chairman, World

Other speakers include tennis legend Andre Agassi, Vijay Amritraj, Chris Tung, VP of global marketing solutions Carolyn Everson, of

Bollywood legend and would also speak.

World Congress, which is held in for the first time, would be on theme 'Brand Dharma', which would address the growing need for brands to have a higher purpose.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Mon, January 21 2019. 19:40 IST
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