Deputy Chief Minister Nirmal Singh launched a week-long 'Beti Bachao Beti Padhao' celebration in Jammu today, organised here as part of a national campaign to make people aware about the importance of the girl child.
The programme is Jammu has been themed 'The Daughters of New India'. Singh inaugurated the programme at the Government Post-Graduate College for Women in Gandhi Nagar.
The Beti Bachao Beti Padhao campaign was launched by the Union government in January 2015 to address the issue of decline in child sex ratio. The obejective was to celebrate the girl child and enable her education.
"Aimed at ensuring that girls are nurtured and educated without discrimination, the scheme would immensely help in empowering women and make them self-reliant," Singh said.
Singh said the campaign's objective was also to bring an attitudinal change in the society towards the girl child.
The week-long programme in Jammu will end on October 14.
During his speech, Singh delved into the role of the media in making the programme a success. "Media is effectively instrumental in transforming the conventional mindset of people towards the changing needs and trends in the society as it has direct and strongest impact on our minds."
He called on parents to understand their role in ensuring that their girl child gets proper upbringing and education.
Minister of State for Education Priya Sethi and legislator Krishan Lal were present at the inauguration.
Sethi, lauding the role of the district administration, said programmes related to women run by the central and the state governments should be publicised so that their benefits reach the real beneficiaries.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)