Kerala is aimig at ten per cent growth in tourist arrival during 2015, an official said today.
"We had registered a growth of about 7.5 per cent in tourist arrival during 2014. In 2015, we are targeting a ten per cent rise," Kerala Tourism additional director Anupama T V said here.
In 2014, foreign tourist arrival was 9.23 lakh with a 7.6 per cent jump and domestic tourist number was 1.16 crore, a rise of 7.71 per cent over 2013.
The total revenue from tourism during 2014 was at Rs 24,885 crore, she said.
Speaking on the plans, Anupama said the April, 2015-March, 2016 period has been earmarked as "Visit Kerala year."
"We will explore new markets like China and Sri Lanka. Kerala will also be promoted as a major destination to host weddings," she said.
Anupama said a seaplane project for last mile connectivity to the backwaters has been initiated and bids have been invited from private entities.
