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Kerala's all-women movement to foray into e-commerce

Press Trust of India  |  Thiruvananthapuram 

After its success saga in a series of fields ranging from pickle making to IT business, Kerala's 42 'Kudumbashree' is foraying into with an array of

Authorities are planning to launch a digital platform to sell of homemade articles from lip-smacking jam, pickle, squash, flour, curry and masala powders and to cosmetic products, handicrafts and garments.

Launched in 1998 as a poverty eradication mission by the to wipe out poverty through community action, has now emerged as one of the major movements to economically empower women especially from marginalised sections.

Titled 'HYPERLINK""', the would enable people order their from anywhere in the state, sources said.

Over 15,000 small-scale entrepreneurial ventures are run by volunteers across the state.

As many as 200 high-quality products would be selected from among them to be sold through the in the initial phase, S Harikishore, Executive Director, said.

Besides the quality, the standard of packing and labelling of products would also be considered.

More products would be included in the platform later according to the response of the customers, he said.

The portal would comprise all the details of the products including its name, the address and phone number of the respective Kudumbashree unit which made it.

The respective Kudumbashree unit would send the product via regional post offices, the said adding that an agreement had been signed with the postal department in this regard.

The is offering technical support for the

The new venture is expected to give a boost to the Kudumbashree products, known for its high quality and budget-price, and ensure a steady income for the household women, sources added.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, February 20 2018. 14:35 IST