Mobile wallet company MobiKwik expects to facilitate railway ticket bookings worth Rs 1.75 crore daily through its platform in the next few months as part of its partnership with the Indian Railways.
MobiKwik, which went live with the service earlier this week, said it is already enabling over 500 daily railway bookings on the IRCTC app with the average ticket value being Rs 700.
"Within the next six months, IRCTC could be processing around 1,00,000 ticket bookings daily via its Android app, of which we would expect MobiKwik payments to account for around 25 per cent", MobiKwik Founder and CEO Bipin Preet Singh told PTI.
MobiKwik expects railway ticket bookings worth Rs 1.75 crore to be powered daily via IRCTC Connect Android app in six months, he added.
About 25,000-30,000 tickets are booked daily through IRCTC's Android app.
MobiKwik's mobile payment solution allows instant one-tap payments for ticket bookings placed through the mobile app.
"Now that MobiKwik is integrated with the IRCTC Connect app, users can experience 'super-fast, express' payments and book all their rail tickets in a flash. MobiKwik wallet offering utmost ease and security in transactions, is bound to spike pan India booking of rail tickets via IRCTC mobile app", Singh said.
With online sales worth USD 3 billion for the year ending March 2015, IRCTC is the largest e-commerce platform in the country.
MobiKwik has 25 million users and 50,000 retailers on board.
Bumper winner was chosen looking at the transactions done
by MobiKwik users during the KwikFest. The criteria were: the highest value of transactions, maximum count of transactions, maximum types (like DTH, Prepaid, Post-paid, Electricity Bill Payment [http://www.Mobikwik.Com/electricity ], Landline etc.) of transactions and also users participation for the maximum number of days throughout the campaign.
"We at MobiKwik talked to some of our active users and the feedback was that all recharge and wallet players were giving Rs.10/20 cashback which was not exciting enough, hence why we told them we would give away a car and then their excitement was palpable. That's how the entire KWIKFEST campaign was designed, that a recharge of Rs.10 could make a user eligible to win slew of prizes.
We'll continue to take such innovative user driven initiatives to provide more value," commented Akash Gupta, who is leading marketing efforts at MobiKwik.
With KwikFest, MobiKwik saw a 40% jump in the recharge transactions. #Kwikfest trended on twitter and generated 30 mln impressions on one day of the fest only.
Delighted by the success and huge user engagement of the #KwikFest, MobiKwik has introduced, for the entire month of May, brilliant offers on online recharge http://www.Mobikwik.Com ], DTH, electricity bills, water bill payments, gas bill payment, insurance payments, prepaid recharge, post-paid bills, etc.
Users will get assured cashback and offers on Airtel Online Recharge
[http://www.Mobikwik.Com/airtel-online-recharge ], Vodafone, Aircel, BSNL, Idea, Tata Docomo, Delhi Jal Board, Tata Sky, DishTv and many more. Users can check out individual recharge offers here and download the app.
Media Contact : Jagriti Motwani, jagriti.Motwani@mobikwik.Com, +91-94664-46644 , PR Manager, One MobiKwik Systems Private Limited
Source: One MobiKwik Systems Private Limited.
