Clothing firm Monte Carlo Friday said it has roped in West Indian cricketer Andre Russell as the brand ambassador for its sportswear brand Rock It.
"The Jamaican all-rounder will now be the face of a series of multi-channel marketing and promotional activities for the brand," Monte Carlo said in a statement.
Rock It offers gym wear and sportswear including gym t-shirts, workout vests, sports shorts, track pants, active t-shirts, among others.
Rishabh Oswal, founder, Rock it, (Monte Carlo - Executive Director) said Andre Russell embodies the essence of the brand and his easy vibe is set to take the brand value a notch high.
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