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Muthoot Group is the principal team partner for CSK

Press Trust of India  |  Chennai 

: Kochi-based The Group today said it has inked a three-year deal with Indian Premier League franchise (CSK) and would be the Principal Team Partner.

"We have always been in the forefront in sports promotion and celebrate sportsmanship as we have done with several other sports disciplines, company Deputy Managing Director, Alexander George said.

"It gives us immense pleasure to be associated with being led by a legendary Mahendra Singh Dhoni," he said in a company statement.

As part of the association, the jerseys of players would carry The Group's logo on the front.

On the tie-up with Muthoot Group, Chennai Super Kings, CEO, said "our association with will definitely boost the popularity of our brand."

"It is even more overwhelming that the and its flagship company has a presence across with 900 plus branches," he added.

has over 4,500 branches across the State and also has presence in US, United Kingdom, UAE and Sri Lanka, the release added.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Sat, February 10 2018. 17:00 IST