Several security personnel on election duty in Noida were served meals in packets labelled "Namo Foods", triggering criticism from the opposition even after the local police said the packs only displayed the name of a food shop.
"NaMo" are widely-recognised Hindi initials of Prime Minister Narendra Modi, previously seen on BJP merchandise and recently as the name of a TV channel.
Some of the packets were brought in the boot of a hatchback and distributed among police personnel in Noida's sector 15A around 9.30 am, while polling was on in the Gautam Buddh Nagar constituency under which the Delhi suburb falls.
The packets, coloured in a shade of saffron and with "Namo" emblazoned on the top in Hindi and foods' in English, soon generated a buzz among curious onlookers.
"Voters are turning out in large numbers to vote for #MahaParivartan which perhaps explains this desperate move. Clearly, the only thing the BJP knows how to do is branding and marketing," he said, quoting a re-tweet.
The SP's alliance partner Bahujan Samaj Party said it has contacted the EC.
"We have already taken it up both at the state level and with the Election Commission," its national general secretary S C Misra said.
Election rules ban paraphernalia related to parties or candidates within 200 metres of polling booths.
Misinformation is being spread that some policemen have been distributed food from a political party, he said.
"Some people are spreading wrong and politically motivated rumours. There is no official order to procure food from any particular food outlet, he said.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)