"The campaign will be organised in Rourkela, Mumbai, New Delhi, Bhubaneswar and other important cities and hockey playing states. A number of internationally-acclaimed sports celebrities will take part in promotion of the mega event," Odisha Sports secretary Vishal Dev told reporters here.
Earlier, a nation-wide publicity campaign, 'Heartbeats for Hockey', was launched to showcase Bhubaneswar as a sporting venue and Odisha as a tourist destination.
Odisha is organising the the Men's Hockey World Cup tournament for the first time. The tournament will begin on November 28 and will continue till December 16 at the Kalinga stadium here.
"As many as 70-80 platoons of police will be deployed during the event and each team will have a personal security officer. The security arrangements will be made as per protocol," Mohanty said.
More than 30, 000 foreign tourists including players are expected to visit the Odisha capital during World Cup, an official said.
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