"While redBus commands a strong foothold in the Indian online bus ticketing segment, it is looking at strengthening its relationship with its patrons, while also reaching out to a large group of potential customers. The company has found in Dhoni, one of the most popular sportsmen, the perfect personality to engage with a national audience," it added.
* HalaPlay signs Krunal, Hardik Pandya as brand ambassadors
Fantasy sports platform HalaPlay Technologies Monday said it has appointed cricketers Krunal and Hardik Pandya as its brand ambassadors.
"The all-rounder brothers will officially represent the daily fantasy sports platform going forward," it said in a statement.
"In a cricket loving nation like India, fantasy sports has become a way of life, which is where we see our exponential growth. Having the Pandya brothers on board is the right fit. Their all-rounded talent and fresh energy resonates with the essence of HalaPlay, as we are a young company with a lot to offer," HalaPlay co-founder Prateek Anand said.
HalaPlay recently raised Rs 40 crore in series-A funding from Nazara Technologies and Delta Corp Ltd.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)