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redBus ropes in MS Dhoni as brand ambassador

Press Trust of India  |  New Delhi 

Bus ticketing platform Monday said it has appointed icon as its brand

will drive all major campaigns for the brand across and will soon appear in his first promotional concept for the brand, said in a statement.

"While commands a strong foothold in the Indian ticketing segment, it is looking at strengthening its relationship with its patrons, while also reaching out to a group of potential customers. The company has found in Dhoni, one of the most popular sportsmen, the perfect personality to engage with a national audience," it added.

Speaking on the association, redBus said: "Together, we will continue to strengthen the redBus brand and enhance our presence across the country."

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* HalaPlay signs Krunal, Hardik Pandya as brand ambassadors

Fantasy sports platform HalaPlay Technologies Monday said it has appointed Krunal and Hardik Pandya as its brand ambassadors.

"The all-rounder brothers will officially represent the daily fantasy sports platform going forward," it said in a statement.

"In a loving nation like India, fantasy sports has become a way of life, which is where we see our exponential growth. Having the Pandya brothers on board is the right fit. Their all-rounded talent and fresh energy resonates with the essence of HalaPlay, as we are a young company with a lot to offer," HalaPlay co-founder Prateek Anand said.

HalaPlay recently raised Rs 40 crore in series-A funding from Nazara Technologies and Delta Corp Ltd.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Mon, April 15 2019. 19:50 IST
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