Rupa & Co to market US brand Fruit of Loom products in India

Hosiery company Rupa & Company's subsidiary Oban Fashions Pvt Ltd today entered a license agreement with Fruit of the Loom Inc., a subsidiary of Berkshire Hathaway Company, to manufacture innerwear and outerwear products for both sexes in India.

It will also distribute, advertise and sell the products under the exclusive license agreement.

Fruit of the Loom is a US brand set up in 1851 to manufactyure innerwear and outerwear products.

Rupa & Co chairman P R Agarwala told PTI, "This is the second international brand which will be produced and marketed in India after FCUK which is doing well."

Oban Fashions in 2016 had secured an exclusive license from the UK-based French Connection to develop, manufacture, market and sale 'FCUK' innerwear and related products.