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Srikanth signs 35 crore deal with Chinese brand

Press Trust of India  |  New Delhi 

Ace Indian shuttler Kidambi Srikanth signed a four year 35-crore sponsorship deal with Chinese brand on Monday.

The former world number one, who is the only Indian player to have won six Super Series event, signed a four-year deal with premium Chinese brand which will comprise of sponsorship and equipment supply, a said.

"I am honoured to be the face of in and globally. I love their products and I'm really looking forward to stepping on the court with a renewed vigour to accomplish few more goals that I have set for myself & keep bring laurels for my country," Srikanth said.

has been supporting the teams of China, Indonesia, and and was also the official sponsor of the Indian contingent at in

It is also currently Team India's official apparel partner till in Tokyo, where Srikanth will be one of the foremost Olympic medal contender hopes for

"Srikanth is among the top badminton players in the world and already the most accomplished Indian male stands for quality & consistency and Srikanth fits the bill perfectly. We want to play our part in helping Srikanth achieve a lot more going forward." said Mahender Kapoor, Director, Sunlight Pte Ltd, the multi-national exclusive partner of Li-Ning in

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Mon, January 14 2019. 15:55 IST