An artwork depicting a greyhaired bespectacled old man dressed in 1970s semi-urban style staring at a lifesize picture of Bollywood's Amrish Puri was included in the first exhibition by ecommerce startup Postergully here.
The recent showcase by the startup, a curated marketplace for artists and designers, contained 46 pieces of art created by over 500 creative brains working with it.
"Every morning we wake up, do our duties and we go along our way. While we do, the cosmos is morphing into something inexplicable; something niche. The world is morphing into completely new genre in every passing second. We define such a transient phenomenon as art!," says organisers.
Founded by Bharat Sethi in 2013, PosterGully enables artists, designers and anyone who holds original visual content to seamlessly contribute and merchandise unique designs in a variety of products, such as phone cases, art prints, home decor, clothing etc. To consumers globally.
Artists need not give up the rights to their work.
"Every artist is a story teller; every art work is a story from an auspices of his or her on mind," says Inderpreet Singh, creative head, PosterGully.
At their first art exhibition at Okhla industrial area here, titled "See Saw", offered a peek into the fare offered on the site.
Potraits from personalites ranging from Bollywood and Hollywood to English TV serials besides the music world and a range of abstract prints were showcased.
One such print depicted the luminous beauty of Madhubala, depicted with big black earrings and glowing red lips juxtapposed with stormtrooper droids from "Star Wars" film sporting a caption-- "These aren't the droids you are looking for."
On the website contributor artists and designers upload their work, which is made available for consumers, who are free to pick-and-print the art on the available merchandise on the same website.
Unique paintings, sketches or design artworks are printed on a variety of products such as phone cases, home decor items, clothing etc and sold to interested buyers, produced on demand by national vendors assisted via an API based automated process.
"The underlying idea behind PosterGully was to be at the helm of an emerging movement to find individualised, curated shopping experiences and churning out products supported by communities with like-minded interests," says Bharat Sethi, founder, PosterGully.
"The company is currently helping about 850 contributors to cast on their artworks who have contributed over 8000 designs and half a lakh products. Our live showcasing would help us penetrate better," says Sethi.
