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Strides Consumer launches two products

Press Trust of India  |  Hyderabad 

(SCPL), a Bengalurubased firm, Wednesday announced the launch of two products.

The products are NIXIT, an oral Nicotine Replacement Therapy (NRT), and JOINTFLEX, a topical analgesic cream for joint care.

Currently, is present in Karnataka, Andhra Pradesh, Telangana and and has distribution set up in Bengaluru, and

It plans to further strengthen its position in southern markets by covering 50 towns with widened distribution network focused on pharmacies, told reporters.

At present, the NRT market is pegged at Rs 156 crore and projected to reach Rs crore by 2023.

It is largely led by chewing gum format while SCPLs NIXIT has introduced the Lozenge format in India, company officials said.

According to company officials, JOINTFLEX has been in the US for over 20 years besides 15 other countries.

In India, it comes with an ayurvedic formulation, they added.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, February 13 2019. 17:25 IST