SureWaves MediaTech Pvt Ltd, a media convergence company, has secured Rs 35 crore in the second round of funding.
The funding was led by Canaan Partners, and also saw participation from existing investors Accel Partners India and India Innovation Fund, the company said in a release.
It said SureWaves' technology enables large-scale aggregation of audiences across multiple television channels and offers a single window interface to large national advertisers to effectively reach out to mass audiences on a market by market basis.
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It said SureWaves Spot TV Network spans across the country through partnerships with over 280 cable TV channels that reach more than 80 million households and 400 million viewers.
SureWaves is a start-up headed by Rajendra Khare. The brand has filed over 30 technology patents and is based in Bangalore with offices in Mumbai, Delhi and Kolkata.
Khare, Founder and CMD of SureWaves MediaTech Pvt Ltd, said the funding will be used for investing in the growth of the company and support further innovation.
