You are here: Home » PTI Stories » National » News
Business Standard

Telefunken enters Indian TV market in partnership with Videotex International

Topics
Business Finance

Press Trust of India  |  New Delhi 

German consumer electronics brand Telefunken has entered the Indian TV market in partnership with Videotex International, an original equipment manufacturing player in the television LED segment.

Telefunken has introduced seven stock keeping units (SKUs), which include both smart TVs and non-smart range of LED TVs, in association with e-commerce player Amazon, said a statement.

Commenting on the development Videotex International Director Arjun Bajaj said: "Videotex is excited to bring Telefunken, the German legacy of over 115 years to India. Our goal is to bring superior technology to the Indian consumers and we aim to acquire 5 per cent market share."

The products are designed for India at competitive price points, it added.

Telefunken TVs will be manufactured at the Videotex Greater Noida plant which has the capacity to manufacture one million TV sets per year.

"Videotex plans to further invest Rs 50 crore to boost its manufacturing capacity for Telefunken," it added.

Telefunken is brought in India by Japan-based Toyoichi Tsusho Co, which in May had acquired the right to use the brand.

Earlier, this month Frankfurt-based Telefunken Licenses GmbH, which owns the trademark rights of the company, had announced to enter India with a local partner.

The India TV market is estimated to be around Rs 22,000 crore and is dominated by top three makers - Samsung, LG and Sony.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Mon, September 16 2019. 20:00 IST
RECOMMENDED FOR YOU