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Twitter announces over 50 premium video content collaborations

Press Trust of India  |  New Delhi 

on Tuesday said it is expanding premium video content in with over 50 live stream and video highlights collaborations.

"today unveils over 50 premium video content collaborations, bringing hundreds of hours of live stream and video highlights programming, across sports, entertainment and news, to the platform," said in a statement.

The statement also said that a dozen Indian content collaborations with partners like Entertainment, Vh1 Supersonic, Comic Con India, Network 18, Scoopwhoop, NDTV, Filmfare and CricBuzz and others will feature new live stream and video highlights programming on Twitter, available to advertisers.

"Content is happening now at Twitter, and we have proven through the efficacy of the partnerships we have crafted, that content programming and distribution on Twitter is an essential part of any company's audience engagement and content monetisation strategies," Kay Madati, of Content Partnerships, Twitter said in a statement.

Stating that is "accelerating growth" for Twitter, Madati said that the platform seeks to move forward with more live stream and premium video in the region.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, September 11 2018. 18:25 IST