Business Standard

Harley to spend up to $275 million to revive growth


(Reuters) - Harley-Davidson Inc said on Monday it would spend as much as $275 million to revive growth through the launch of smaller light-weight motorcycles and greater focus on emerging markets in Asia.
The company said it would fund its new plans by comprehensively cutting down on costs and reallocating previously planned investments.
Harley said it plans to develop a more accessible, small-displacement between 250cc and 500cc motorcycle for Asia through an alliance with a manufacturer in the region.
(Reporting by Arunima Banerjee in Bengaluru; Editing by Maju Samuel)

Disclaimer: No Business Standard Journalist was involved in creation of this content

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Jul 30 2018 | 5:07 PM IST

Explore News