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Zara to lure millennials with augmented-reality displays

Reuters  |  A CORUNA, Spain 

A CORUNA, Spain (Reuters) - Zara, the fashion chain owned by the world's biggest clothing retailer Inditex , will introduce augmented reality displays from April, it said on Tuesday, in an effort to lure millennials into its stores.Clothing retailers are having to invest in memorable product demonstrations and store-specific content to attract customers in their twenties and early thirties, whose increasing use of online players such as Amazon has ravaged bricks-and-mortar retail chains in recent years.Zara's latest technological push shows models wearing selected looks from its ranges when ...

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First Published: Wed, March 14 2018. 01:38 IST
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