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H&M struggles to reassure investors as store sales sag

Reuters  |  STOCKHOLM 

By Anna Ringstrom and Helena SoderpalmSTOCKHOLM (Reuters) - Sweden's H&M cautioned on Wednesday that sales from its existing stores would continue to fall this year even as booming ecommerce should help lift earnings.After decades of rapid expansion, the world's second-largest clothes retailer behind Zara owner Inditex has seen sales growth stall in recent years as it has struggled to adapt to the shift online and fend off increased competition from other budget brands.A secretive company controlled by the family of Erling Persson who founded it in 1947, H&M held its first-ever capital ...

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First Published: Wed, February 14 2018. 20:32 IST
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