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Chandigarh start-up offers high-tech home health care

Globally, home health care is a $200 billion industry, and in India it is expected to reach $10 billion in size by 2020

Vijay C Roy Chandigarh
With her son and other relatives living in the United States, it was a nightmare for Amarjit Kaur - based in Mohali, near Chandigarh - to ensure proper health care for her 80-year-old husband. A brain haemorrhage and heart surgery in the last six months had left him weak, and repetitive hospitalisation had added to the misery. That's when her son came to know of Chandigarh-based Carepur Services (P) Ltd, one of north India's fastest-growing home health care and personal wellness services, which takes care of her husband nowadays.

The company, which provides pre- and post-hospitalisation care at home and assisted living for the elderly, serves patients in Chandigarh, Punjab and Himachal Pradesh through its high-tech care model by putting the entire health profile online so that 'sponsors' (those who pay for a patient's care) can track it on a real time basis.

Started last year, the company has served over 100 clients with its tailored-made services and has plans to make the services truly high-tech by introducing connected devices for remote monitoring and diagnosis. Also in the offing is a portal for medical second opinions that will facilitate access to super specialists, especially in life-threatening situations.

Varun Gupta, co-founder and director, said, "We are offering services which are customised for each individual, since each individual is unique and so are their requirements, especially when it comes to personal care and health management. This is the reason for our growth." Carepur Services has tied up with Fortis Healthcare, Alchemist Hospital, Ivy Hospital and Ace Heart Institute for referrals.

The company, though Indian, conducts itself with the professionalism of a global brand, said Gupta: "We are a client service organisation with defined standards for hiring, training and field assessments. We understand the Indian consumer mindset about home health care and all our hiring and training standards have been specifically designed keeping the end-consumer in mind."

There is a social aspect to services, too. "By 2020, 15 per cent of the Indian population will be geriatric, and with family cultures changing big time, there is a big need for home care professionals. We intend to build social awareness about the home care profession in India. In advanced markets like the US, Canada or Europe it gets second or third overall ranking. We estimate that close to one million such professionals will be needed in India by 2020."

The home care industry, according to Gupta, is a great asset in improving the ratio of patients to doctors and hospital beds in India. Globally, home healthcare is a $200 billion industry, and in India it is expected to reach $10 billion in size by 2020.

On the technology the company is planning to introduce, he said, "Already, the entire health profile is made available online, so that sponsors can track it on a real time basis. We will be focusing a lot on connected devices for remote monitoring and diagnosis purposes. This is a great area of help in case of cancer and other chronic ailments, especially in case of suburban and rural areas."

Carepur plans to raise $3 million which it will invest in technology and geographical expansion, and is in talks with potential investors. Gupta said that one year from now it will have service centres in Amritsar, Jalandhar and Ludhiana in Punjab; Shimla and Mandi in Himachal Pradesh and Karnal in Haryana. The company currently covers Punjab, Chandigarh and Himachal Pradesh from its central operation in Mohali.

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First Published: Jun 23 2014 | 9:30 PM IST

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