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Advertisers play ball with ISL 2018 as 90% brands renew their commitment

Advertising jumps 89% during matches

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A match between FC Goa and FC Pune City being played in Goa for the ongoing tournament

Sneha Bhattacharjee New Delhi
While cricket continues to rule the sponsorship charts, be it in terms of the brands that seek its association or in terms of the endorsement fees that cricketers command, football is sneaking its way into the game. Star India, the official broadcaster of Indian Super League (ISL) has reportedly targeted Rs 2 billion in advertising revenue from the fifth season of the tournament. It also claims to have sold more than 50 per cent of its ad inventory at the rate of Rs 100,000-150,000 for a 10 second slot. 

The broadcaster is not the only one pitching a wider net for

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First Published: Oct 29 2018 | 9:01 PM IST

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