Ai Passenger Traffic

According to Air India officials, the new schemes have been introduced in the lean season when sales are traditionally very poor. With these schemes, Air India not only hopes to sweep traffic from other airlines, but also generate new markets.

For example, one particular scheme offering four women to travel to popular shopping havens like Dubai and Singapore is particularly being aimed at exploiting a latent market.

The airline has also tied up with tour operators to ensure a total package for women travelling alone. The lean season, which generally stretches from July to end of September, results in minimal passenger load factors of around 50 per cent.

 

With the new schemes, Air India hopes to achieve a PLF of at least 70 per cent. According to industry observers, Air India has always been a late starter in offering incentives.

Typically, the airline has always reacted only after other foreign carriers have already introducing incentives.

However, this time around, the airline seems to have taken the initiative to woo customers back to its fold.

Here, it is also using its on-time performance record as a marketing tool. The airline has recorded a good on-time performance over the past four months and is ensuring that everybody knows about it.