Coke Unveils New Can

The Coca-Cola Co on Tuesday unveiled a new aluminum can that mimics the shape of its famous contoured bottle. The soft-drink giant said the long-awaited packaging innovation, which it hopes will distinguish its canned products from those of its rivals, will be test-marketed in five US markets starting early next month.
More From This Section
Don't miss the most important news and views of the day. Get them on our Telegram channel
First Published: Feb 20 1997 | 12:00 AM IST

