Brian Lawler is a missionary of the Mac religion. His cassock "" a white cotton shirt with the multi-colour striped apple, the Apple Computers corporate logo. His gospel "" Colour Sync, Apples latest colour management software wonder.
(Colour Sync resides in a server at Knight Ridder, ensuring that an advertisement released in any of their 35 newspapers printed on different quality papers with different ink and technology, has the same colours as the master copy. This saves the company more than a billion dollars in client payments. It has the unique ability to talk to the printer and adjust different printer profiles in accordance with the original copy).
True to the tradition of Apples original founders, Lawler is a maverick. Much as he passionately talks about the Mac and its wonderful features, he is not on the companys rolls but travels across the world as their technology emissary. A graphics consultant to the makers of the Mac, Lawler is responsible for their training and designing audio-visual training material. His camp in the capital is currently at the Ajanta Press, which has a technology tie-up with Apple. His mission is to get as many proselytes to the Mac as possible.
Apple could not have chosen better. Lawler, an arts teacher turned photographer turned graphics consultant, can really appreciate the power of the Mac and make it work magic for him. Lawler is the proud possessor of six Macs back home in Obispo, California. His wife, a graphic artist, uses one; there is one for their son (who has a real cool home page); and another one acts as a server. Lawler himself keeps a Mac in his studio, and one at home. The sixth one is used exclusively to make CD-ROMs and edit music for the local band. There is a seventh Mac too "" this one is the PowerPC which travels across the world with Lawler along with a projector and a camera.
Lawlers zeal about the Macs perfection is convincing. The Mac is designed with thought, he says. For example, it carries on a two- way conversation with a printer, and will not spew out faulty stuff forcefully like other operating systems (read Windows) and ruin expensive output.
The curly-haired father of a ten-year-old sounds like a ten-year-old himself when he talks about his possessions. This laptop of mine is the fastest in the world, he says proudly. The guys at Intel and Microsoft are pulling a fast one by telling the world that Mega hertz is the measurement of speed. Then, stroking his PowerPC lovingly, he says: This thing here has more MIPs (millions of instructions per second) than anything Intel has so far.
While travelling across the world for Apple, he strives to take photographs on the odd days between work. Because his Mac can now turn his photographs into 3-D navigable images! If you want his 3-D vision of the Taj and the Bahai temple, you may want to visit his home page at BPLAWLER@CALLAMER.COM.
