Home Tv To Break Even In 2003

It will, however, achieve a year break-even (when in a single year the enterprise makes profit) in three years, said the company's regional manager Sameer Malhotra.

He was speaking to Business Standard immediately after a presentation on nine new programmes the channel proposes to launch this week.

The channel will start a business programme from October 5 and its own news programme from October 31.

Home TV is a new channel promoted by a number of major media firms.

Hindustan Times has a 30 per cent stake in it, Pearson group of the United Kingdom has 15 per cent.

Fifteen per cent is held by Carlton, UK, TV B has 15 percent and West point media holds 25 per cent of the total equity.

 

The company will be get its television software from united Television (UTV), Plus Channel, Free Mantle of the US and Action Time of the UK.

The programmes are beamed from the American satellite PAS-4 and reaches 5.6 million households.

The company officials claim that the channel has really picked up its viewership in several locations such as Bombay, Gujarat, Delhi, Madhya Pradesh and Rajasthan. In Calcutta however, it is yet to pick up.

The channel is aired from 7:30 am to 11:30 pm. But with the inclusion of more programmmes, Malhotra said that within the next two weeks, the channel will be on air till 2:30 am.

Starting this week, we are putting across nine new programmes which are coming from the best software houses, including Action Time.

The company has one studio in New Delhi and has no immediate plans of building others; neither will the public be holding any share of the equity in the immediate future.

Home TV was launched on May 20, 1996, with a reach of 5.3 million households on the very first day, claims a press release of the company. The channel, the company claims, is strictly for family viewing, and is being positioned as a complete entertainment channel.