Repainting Jenson & Nicholson

A new management looks to revive the dormant paints brand, readies for a stiff fight with rivals

For readers of a certain vintage, the tag line “Whenever you see colour, think of us” still has instant recall even though the name of the brand may have itself faded from memory. Now the brand behind the ad, Jenson & Nicholson (J&N) is making a comeback under a joint venture with the South-based Sheenlac Paints. But the challenges that the second oldest paints brand in the country faces as it dons the greasepaint for its second life are many: a whole new generation of consumers that are not familiar with the label, new technology and an aggressive pack of