Return of the prodigal: Adman Goyal is back with acquisition of Rediffusion

Sandeep Goyal has his hands full after acquiring Rediffusion, India's oldest ad agency. While the pandemic isn't making life easy, the veteran appears ready for the challenge

Adman Sandeep Goyal (right) has just wound up a meeting with the senior management at Rediffusion, after acquiring a controlling stake in India's oldest ad agency, news of which trickled out on Sunday. A formal announcement was made on Monday. But, for the 58-year-old advertising veteran, the return to Rediffusion, where he was president between 1997 and 2001, also marks his return to advertising, which he stepped away from a decade ago.
 
For the alumnus of Faculty of Management Studies (FMS) Delhi, who comes from a family of government officers in Punjab, advertising life began in 1986 at HTA