Why Reconciliation Is Important

The Compass

Matsushita Television and Audio India's bullishness on the Indian television market is based on past industry growth rates as well as future potential. However, if Matsushita, which sells electronic products under the Panasonic brand, has to share a significant part of this growth, it will have to overcome stiff competition from both domestic players and MNCs. Its plan to increase market share to five per cent from two per cent seems quite optimistic in this light.

It is entering the premium television segment with its Tau series of televisions which will put Matsushita in the league of other MNCs like Sony and Thomson, fighting for a small market. The company's plan of widening its product range will increase sha