Xircom Targets 50% Local Pc Mart Pie

Xircom Inc, a $459-million California-based leading infotech company providing mobile information access solutions, is targeting a whopping 50 per cent marketshare in personal computer(PC) cards during 2000. India is currently emerging top three PC markets in Asia.

"We are already the leader in the Indian market with a 40 per cent marketshare in PC cards and given the new technologies that are on the verge of being launched we believe that our position with these new technologies will enable us to achieve this status by the end of the current year," Chris McPherson, senior director (sales and marketing) Xircom Asia Pacific, said.

 

Xircom designs and develops innovative solutions that connect mobile users worldwide to corporate networks, Internet, Intranets and other online resources.

"There is a strong growth potential in the PC card market in India which today is quite small and corresponds to the relatively small sized notebook market," McPherson said.

"We see growth in this area in the long run especially with the advance of new technologies such as Bluetooth and local and wide area wireless solutions for mobile computing," he said.

The other areas of growth in the Indian market is likely to come with the current strength of the desktop PC market,

wide use of USB and peripheral devices which is expected to increase our port expansion solutions such as PortStation and PortGear.

The company, which operates through strong leveraged marketing channels, sees distributors as being very much a fundamental part of its operations within a country and Xircom operates through Interface Connectronics Pvt Ltd, NetPlace Technologies Pvt Ltd and TelExcell Information Systems Ltd at present.

The Xircom's perception of the Indian mobile marketplace is that it is still in the infancy stage. Therefore there is huge potential moving forward as more and more companies realise the benefits of mobile computing.

Last week, Xircom joined the Wireless Ethernet Compatibility Alliance (WECA). WECA's charter is to promote the global interoperability of all Wireless LAN products and systems which are based on the IEEE 802.11b HR standard.