IPL 2021: Broadcaster Star may earn Rs 3,500 cr in advertising revenue

The Indian Premier League kicked off last night with a heavyweight tussle between Mumbai Indians and Royal Challengers Bangalore in Chennai. Spread across 60 games, official broadcaster Star is expected to earn around Rs 3,500 crore in advertising revenue from the 2021 season. 

Here is a breakdown of what else is in store

PLAYERS TO WATCH

Chennai super Kings:  Sam Curran, Ravindra Jadeja, Ruturaj Gaikwad

Delhi Capitals: Rishabh Pant, Kagiso Rabada, R Ashwin

Kolkata Knight Riders: Shubman Gill, Andre Russell, Pat Cummins

Mumbai Indians:  Ishan  Kishan, Suryakumar Yadav, Jasprit Bumrah

Punjab Kings: KL Rahul, Nich­olas Pooran, Saurabh Kumar 

Rajasthan Royals: Sanju Samson, Ben Stokes, Jos Buttler

Royal Challengers Bangalore: Devdutt Padikkal, Virat kohli, Kyle Jamieson

Sunrisers Hyderabad: Jonny Bairstow, Bhuvneshwar Kumar, Rashid Khan

Venues

Mumbai, Chennai, Bengaluru, Ahmedabad, New Delhi and Kolkata

Fixtures

60 matches
 

Final: Ahmedabad, May 30

Sponsors

> TV (18) and digital (14)

> Besides title sponsor Vivo, others include Dream11, Tata Motors, Unacademy, Cred and Upstox

> Vivo’s original payout: Rs 440 cr

>Central sponsors bought on board for Rs 120-130 cr for 3 years

>  Annual payout per sponsor: Rs 40-50 cr

VIEWERSHIP TRACKER

IPL 2020 recorded 23% jump in consumption with 400 billion viewing minutes, compared to 326 billion minutes in 2019, according to BARC

AD MONEY

> Star Sports is expected to earn advertising revenue of between Rs 3,600 crore and Rs 3,800 from the 14th edition of IPL

> According to a report in Financial Express, industry estimates reveal that the broadcaster is charging between Rs 13 lakh and Rs 14 lakh for a 10-second slot. The T20 league has seen a 14-15% hike in ad rates this year