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Thomas Cup to Deaflympics: The push to sport from non-cricket leagues

We are basking in the afterglow of a week of Indian sporting prowess: A Thomas Cup victory, a World Championship gold medal, multiple medals in the Deaflympics and in archery

Thomas Cup
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Most players of India’s victorious Thomas Cup team have played in the Premier Badminton League. Kidambi Srikanth (second row, first from left) and H S Prannoy (second row, second from right), the most experienced, have featured in all five editions.

Vaibhav Raghunandan New Delhi
“When we began our journey in the ecosystem, we took a gamble,” says Prasad Mangipudi, managing director, Sportzlive. “We thought there was a market for Olympics sports leagues in the country, a league that would offer audiences something different, and we went for it.”

We are basking in the afterglow of a week of Indian sporting prowess: A Thomas Cup victory, a World Championship gold medal, multiple medals in the Deaflympics and in archery. In the post-cricket sportsverse, this is bliss. Put on the TV at twilight though, and you'll be treated to reality. Indian sport is reactionary, and very little

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First Published: May 23 2022 | 6:04 AM IST

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