Aircel No1 mobile brand: IDC

Indian mobile phone users are a fickle lot with as many as 30% of them prone to changing allegiance for better service or a superior offer, according to a survey conducted by IDC India.

"These 30% vagabonds, coupled with other mobile services trade dynamics, make India one of the most complex mobile markets," Arpit Singh, assistant manager (user research) of IDC India, said today.

The study, however,  shows remarkable improvement in overall satisfaction scores of service providers over the last years.

Two GSM operators - Aircel and Idea - have crossed the Trai-recommended benchmark of 95% on a 100-point user satisfaction scale.

The survey found that smaller players were ahead of the big names on overall satisfaction scores for the third successive year.

Aircel was the number one brand, and Idea scored more than other bigger players in the GSM space.

"In CDMA, the surprise was MTNL Garuda scoring better than the bigger and more visible brands Tata Indicom and Reliance," Singh said.

The survey found two issues of user concern - customer care and billing.